Content Investment vs PPC Allocation Sensitivity Calculator

Allocation Sensitivity Calculator

Explore how the initial percentage (Month 1) allocated to Content (from 0% to 100%) influences final 24-month results in the Dynamic model.

Average Sale Value ($): Website Conversion Rate (%): Total Monthly Marketing Budget ($): Est. Avg Monthly Traffic per Content Piece (at maturity):

Fixed estimate for traffic/article (simplification for this analysis).

Average PPC Cost Per Click (CPC) ($): Allocation Shift Exponent:

Controls speed of budget shift (1=linear). Targets ~90% content by month 24.

Use Logarithmic Scale for Chart

Optimize Your Dynamic Shift

Explore how the speed/timing of the budget shift (controlled by integer 'Exponents' from 1 to 5) influences final results, given a fixed start allocation. Traffic per article is calculated dynamically based on monthly content spend.

Fixed Initial Content Allocation (%):

Content budget % in Month 1 (constant for tests below).

Average Sale Value ($): Website Conversion Rate (%): Total Monthly Marketing Budget ($): Average PPC Cost Per Click (CPC) ($):

Use Logarithmic Scale for Chart

Content Investment vs PPC Allocation Sensitivity Calculator

Allocation Sensitivity Calculator

Results at 24 Months (Varying Initial Content Allocation 0-100%):

Optimize Your Dynamic Shift

Results at 24 Months (Varying Shift Exponent):