Optimize Dynamic Content vs PPC Shift

Optimize Your Dynamic Shift

Explore how the speed/timing of the budget shift (controlled by integer 'Exponents' from 1 to 5) influences final results, given a fixed start allocation. Traffic per article is calculated dynamically based on monthly content spend.

Fixed Initial Content Allocation (%):

Content budget % in Month 1 (constant for tests below).

Average Sale Value ($): Website Conversion Rate (%): Total Monthly Marketing Budget ($): Average PPC Cost Per Click (CPC) ($): Calculate Shift Sensitivity